Introduction

This case study explores how Luminary Software, a leading US web design agency, transformed Custom Built Cabinetry’s digital presence. Custom Built Cabinetry is a family-run cabinet shop that has been servicing Oahu, Hawaii, since 1991. They needed a website with a style that combined traditional Hawaiian plantation visuals and modern functionality.

The Challenge

Custom Built Cabinetry was clear about their vision. They wanted a website that not only displayed their stunning cabinetry work but also attracted clients and retained them in an increasingly digitalized world. Their old website was out-of-date and lacked features that would allow it to be found in search engines. They needed a platform that was both visually appealing and SEO optimized to drive organic traffic.

The Solution

Luminary Software developed a custom WordPress website that captured the essence of Custom Built Cabinetry. The new website featured:

• Visually Engaging Design: Traditional Hawaiian plantation style combined with modern functionality.
• User-Friendly Interface: Ensures easy navigation and seamless user experience.
• SEO Optimization: Implementing search-engine-friendly code to improve online visibility.
• SEO Strategy and Implementation

After the launch, Luminary Software concentrated on an aggressive SEO strategy. This included:

• Keyword Research: Finding the most relevant keywords for Custom Built Cabinetry.
• On-Page SEO: Optimizing pages using keywords, meta tags, and high-quality content.
• Off-Page SEO: Building links and increasing the authority of the website.

Results

Custom Built Cabinetry experienced significant growth within three months after implementing the SEO strategy:

• Keyword Rankings: Their targeted keywords began to appear on the first page of search engine results.
• Increased Traffic: The website saw a significant increase in organic traffic.
• Enhanced Visibility: The company gained more online visibility, leading to an increase in client inquiries and engagement.

Conclusion

Custom Built Cabinetry’s partnership with Luminary Software demonstrates the importance of a well-designed and SEO-optimized website in today’s digital landscape. Luminary Software’s combination of stunning design and strategic SEO efforts helped Custom Built Cabinetry to shine in terms of both aesthetics and online performance.

Are You Ready to Transform Your Online Presence?

Luminary Software can help you build, update, or improve your website. Contact us today to discuss how we can enhance your digital footprint and drive your business to new heights.